On July 10, 2009, Rosetta Stone filed suit in Federal Court in the Eastern District of Virginia against Google claiming trademark infringement. Rosetta Stone claims that Google’s selling of its trademarks and similar terms in AdWords is trademark infringement.
AdWords allows you to advertise on Google on a pay per click basis. Users of AdWords are allowed to select keywords for their advertisement. Internet users search Google and if the keywords match the advertisement the advertisement appears with a link. When the internet user clicks the link the advertiser is charged a fee.
A Google spokesperson has indicated that what Google does is similar to what occurs in a grocery store where competing products appear on a shelf next to each other. Google believes that its practices allow consumers to find the best product at the lowest price.
Google has not yet filed its answer to the complaint.