Category Archives: False Advertising

Trademark and Copyright Infringement Case Filed Against Pittsburgh Company

A California company and a Nevada limited liability company filed suit in the Western District Court against Pittsburgh company QuestMark LLC for trademark infringement, false designation of origin, false advertising, copyright infringement, misappropriation of trade secrets, breach of contract, and unfair competition.

The Amended Complaint filed February 11, 2010 alleges the following claims of trademark infringement under the Lanham Act:

1. Defendants’ use of the mark CREATING AN ACCOUNTABLE CULTURE constitutes infringement of Plaintiffs’ federally registered CREATING A CULTURE OF ACCOUNTABILITY;
2. Defendants’ use of the mark ACCOUNTABLE CULTURE constitutes infringement of Plaintiffs’ federally registered CULTURE OF ACCOUNTABILITY;
3. Defendants’ use of the mark KEYS TO ACCOUNTABILITY constitutes infringement of Plaintiffs’ federally registered STEPS TO ACCOUNTABILITY; and
4. Defendants’ use of the mark ACCOUNTABILITY WORKSHOP constitutes infringement of Plaintiffs’ federally registered ACCOUNTABILITY TRAINING.

The Amended Complaint also alleges copyright infringement of a customer proposal brochure and a document that lists training modules used by the California company in its leadership-training and management-consulting services. The document also outlines the key “take away” points from the various modules.

An Answer has not yet been filed.

AT&T Sues Verizon Over Coverage Maps in Advertisements

4061077_thumbnailOn November 3, 2009, AT&T filed suit against Verizon seeking a temporary restraining order, preliminary injunction, permanent injunction, and damages over “disseminating misleading coverage maps in television and print advertisements” about AT&T’s voice and data network.  (AT&T Mobility LLC v. Cellco Partnership, U.S. District Court for the Northern District of Georgia.) The cause of action is based on alleged misleading comparative advertising by Verizon in violation of the Lanham Act § 43(a), 15 U.S.C. § 1125(a), and related Georgia laws.

In October 2009, Verizon began a new advertising campaign promoting its “3G” network coverage area using radio, print, and television advertisements.  In one television advertisement and at least one radio advertisement, Verizon claimed that “AT&T customers were ‘out of touch’ where AT&T ‘3G’ coverage is not available.”  In television and print advertisements, Verizon showed a “3G” coverage map attributed to AT&T with large white areas showing no cell phone coverage.

On October 7, 2009 AT&T contacted Verizon requesting that the advertisements be withdrawn or modified to be accurate.  In response, Verizon removed the words “out of touch” and superimposed the phrase “Voice & data services available outside 3G coverage areas” at the end of the television advertisements.

AT&T claims that Verizon misleads consumers by implying that AT&T customers who are not in the “3G” coverage areas have no coverage at all.  AT&T explains that AT&T also covers the United States with a “2.5G” wireless network coverage area that exceeds the “3G” network.  Although slower than the “3G” network, the “2.5G” network still provides customers with the ability to browse the internet, send electronic emails, and send text messages.